Providing Your Freelancers Effective Feedback
Apr/03/15 03:55 PM
Providing Your Freelances with Effective Feedback
based on the expertise of Paul Jarvis
Your input is important and totally necessary to guide our work. We may not get everything right on the first try. That’s not just okay; it’s part of the process. Here’s how you can provide your freelancers with effective feedback. The magic happens when your hard-earned skills and expertise come together with ours.
Be honest. If you don’t like something, speak up. Your freelancer needs to know before the project gets too far off track.
Be specific. Point out what, exactly, is not working for you, and why it’s not working.
Ask why. If you aren’t sure what your freelancer was thinking, ask them to explain their thinking. Everything done for a project should have a purpose.
Refer to your goals. Relate every piece of criticism back to your goals.
Relate to your audience. Your audience should be top of mind for every decision or critique that you provide. What do they need? What will they love?
PROVIDE DESCRIPTIVE (NOT PRESCRIPTIVE) FEEDBACK
Here are some examples of the difference:
Prescriptive: “make the logo bigger”
Descriptive: “I’m afraid visitors won’t know what site they’re on”
Prescriptive: “change the word “poor” to “bad”
Descriptive: “the word “poor” doesn’t feel like the right tone for my brand”
Prescriptive: “draw that icon using #00a8ff instead of #01a8fe”
Descriptive: “the shade of blue in that icon doesn’t feel vibrant enough for the visual language of my business”
QUESTIONS TO ASK YOURSELF ABOUT A CHANGE REQUEST:
Does this change:
• Reflect your brand, including its tone, visual style, or language?
• Serve the customer or end user? Does it match your research and what you know about their needs, tastes or desires?
• Move us closer to the end goals for the project?
You are an expert in your business and we are experts in our field. The magic happens when our skills and expertise come together. Working together in this way allows us to brainstorm better solutions.