Advertising in a Recession

“The companies who cut off communication with their customers in order to save money may find that they don't have many customers to come back to. They find themselves in the awkward position of having to start promoting the business all over again. This can be time-consuming given that the return on investment for advertising – brand recognition and the building of customer confidence - can take six months or more to bear fruit. Studies have shown that the cost of regaining lost clients after a recession can actually be much higher than the cost of maintaining your advertising in the interim, so it is really in a company's best interests to persist in promoting themselves even in hard times.”

Here’s the link if you’d like to check out the entire article:
http://www.designertoday.com/Articles/6217/Advertising.in.a.Recession.aspx


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Diane Foley
Owner and Lead Designer of The Visual Sense
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